Work
Projects
Writing
Your Product is a Hero's Journey, Not a Job To Be Done
Consumer products are narrative devices. People choose them because they advance their personal story—not because of a spec sheet.
Consumer Is for the Curious
Why consumer building is experimental anthropology—and why taking human behavior seriously is the only durable advantage.
The Cheshire Cat Choice
On freedom, choice, and building tools that help us decide what matters in an age of infinite possibility.
A Year in the Abyss
On leaving Facebook, confronting purposelessness, and learning to climb out of existential despair.
Charterless Blog
A blog on tech and crypto (2021–2023)